Why Your Restaurant Business Should Be Using Social Media
Scenario #1 You own a newly formed restaurant in a prime location within your city. The locals are coming in to dine once a week; however, you want to expand your dining cuisine to the numerous conventions, conferences and business trips made to your area. Go social.
Scenario #2 Your current customers rave to you about the excellent service, the deliciously prepared food, and the atmosphere. Ask your customers to write a review (virtually). Have an iPad or laptop handy for instant Yelp reviews.
Scenario #3 Spring has sprung and you recently renovated to include an outdoor dining experience. Announce it.
Scenario #4 You offer specialty dishes that will attract a specific targeted group. Be seen as a restaurant with specialty dishes.
“At Digital Dining we love helping Restaurants. We want them to be able to keep up with the latest and greatest best practices to help their businesses grow. Most restaurant owners know they need to be using Social Media but don’t know where to start with all the different websites. We created this infographic to help share some ideas on how some restaurants are using different social media platforms. You’ll see 10 different ways to use social media and what platforms we’ve seen restaurants using.For example, if you’d like to promote and show off your new menu items, you may be used to using Facebook but did you know that are perfect platforms for this as well? As you take a look at the graphic we hope it may give you some other ideas on things you may be able to try in your restaurant. What are some other ways you use social media to promote your restaurant? What has worked or hasn’t worked for you?”
Social media is one of today’s growing platforms where businesses build social relationships with customers, prospects and fans. Facebook, Twitter, Google+ and YouTube are among the most popular social networking platforms that enable you to share the story of your business, coming events and your restaurant’s services including your latest offers. Since these sites have the most number of users, making the most of your presence by posting and sharing your current menu as well as your best-sellers with their millions of users is definitely worth the time and effort.
The best thing about these social media channels is that they always offer innovative ways for businesses to interact and listen to customers’ feedback and concerns. In other words, it is the perfect medium for engaging customers and your online audience. Make sure your website integrates with these social networking platforms.
Did you know there is a Restaurant Social Media Index?
The Restaurant Social Media Index is designed to provide learning that will help restaurants become more robust and effective in their use of social media, digital content and brand development.
Image Courtesy of: digitaldining.com
TIP: Engage current and future customers.
Choose a dish of the day, post pictures of food and events. You can ask customers to “Name the menu item” that’s posted – if they can identify it, they win the dish. Be sure to ask for a snapshot of your customer and the dish. People connect with people + food. WIN WIN.
What are some other ways you use social media to promote your restaurant? What has worked or hasn’t worked for you?
Carla Deter is the founder of LinkedIn Profile Service Professional and Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her ‘solutions, not services’ include supporting small business owners, entrepreneurs, associations, attorneys, realtors, busy executives with resume and LinkedIn profile writing and event promotions. She is a contributing writer for The Huffington Post. Carla can be found on LinkedIn and Twitter: @fxvacarlad