This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all. Please comment and let me know the creative ways you have used your QR Codes to market your business, brand, product or service. Thank you in advance!!
Since 2011 QR Code’s and what can be done with them has been endless. Think creative. If you’re not familiar with them here is a quick scoop of what a QR code is and what it does:
•Stands for Quick Response Codes
•Like a retail bar code
•Stores a lot of information
•Some techy facts about QR Codes
•A pixel bar code that is scanned by a smartphone’s camera
•To be able to read it requires a QR code application on your smart phone
When scanned the viewer may see a video, contact information, personal message, a website or an unlimited other creative material.
Get creative and come up with the material within that will ‘WOW’ your clients
What to include in your QR Code:
Where to put your QR Code? Think exposure, think everywhere possible, think how can you leave it after dining at a restaurant, attending a conference, etc. Have non-stick cards made (square preferably to stand out from a business card.)
Find a QR Code Generator
A few sites that offer QR Codes.
Some are free, some are not. If you want analytics you will have to pay a monthly subscription fee.
There are many out there, but the key is finding the right one for your needs. Some things to look for when choosing a QR code generator are whether you can track and analyze performance, if it allows you to design a code that is unique to your brand, and if it is compatible with common QR code readers. Although there are many other options out there, here are three to consider checking out.
Kawya: With Kawya you can customize your design for free, and the paid version allows you to track performance. The codes can link to a web page, text, SMS , or phone numbers.
GoQR.me: Also free with an option for paid premium service, this generator allows you to “read” to text, URL, phone number, SMS, or vCard.
Microsoft Tag: The cool thing about Microsoft Tag versus many other generators is the ability to have a color QR code rather than just black and white. It’s also free for all services, including limited analysis of people viewing and going to the tagged item.
I hope this information was helpful. Get your QR Code today and keep a QR Code Card with you at all times. Don’t forget to comment about how you have used the QR to market your business. Leave any comment related to the QR. I’m interested in learning more about it. So, QR guru’s comment away.