Does your LinkedIn profile need some holiday TLC? [Bonus Checklist Included]

Happy Holidays All!  I hope it was a fun and safe one for each of you.

Conducting a LinkedIn Profile Audit

The end of the year is near and you’ve been thinking about your LinkedIn profile for some time now. You know it’s a money-maker for you, your business, your products & services – but where do you start? Well, you wouldn’t start the building of a house before you have the foundation set, right? A review of each section of your profile is the best start (the foundation). Today, I want to give you some tips to doing it yourself. With a checklist as the one I’m giving away today for FREE it’s a great start to the New Year.

[Don’t forget the BONUS checklist below. No email required ~ It’s all yours)


How to Conduct a LinkedIn Profile Audit

  1. Log out of your LinkedIn profile
  2. Go to Google
  3. In the search box, type your name and add “LinkedIn” to the search box
  4. Find yourself online and view your profile

Once you find your profile, and you’re not logged into LinkedIn, you’ll be able to critically view your profile from the perspective of the people who find you via search.


Identify Gaps in The Information

TIP: Open up a blank Word document. Note your thoughts and changes directly on the document while you review.

Conduct the 4 steps below for each section of your profile! Ask yourself:

1.     What ‘critical’ information is missing?

2.     What message(s) am I not getting out immediately about my work and experience?

3.     Am I clearly stating my responsibilities and the value I add (think measurable results, for example increased by….decreased by….%…..$$)?

4.     What do I want people to view on my profile that may not be there right now?

Section by Section Audit Review

1. Profile Picture Do you have a profile picture? Is it clear and represent you in the best way possible?

2. Headline Do you have a headline? Does it speak to the audience you are looking to connect with? Does it engage people? Does it contact keywords of your product/service?

3. Keywords Are the keywords you want to get found for present throughout your profile? Are you missing keywords that are new to your position?

4. Skills Are all your skills up to date? Have you utilized all 50 available? Have you stayed away from general adjectives (i.e. organized)?

5. Visuals Do you have visuals on your page? Do your visuals represent you and what you want to be known for at first glance (i.e. certifications, video, PDF’s etc.)?

6. Groups  Are you a member of more than 10 groups? Are you in the right groups? Are you commenting and sharing content found in the groups? Are you getting traffic from the groups you are sharing in?

7. Connections Are you connected to the right people? Do you vet connection requests or just accept all? TIP: Keep an eye on LinkedIn suggested connections. The platform suggests based on similarities of a profession, skills, expertise, products/services etc.

8. Blog Posts Are you utilizing LinkedIn’s Long Post Publishing platform?

Ask Yourself: Is the information relevant to your present-day situation or is the content from 5, 10 years back?

So, do you have some work to do? There truly is much more to do when it comes to a complete audit review of your LinkedIn profile. I didn’t even touch on the complete SEO of your profile. Very Important!

Your Turn!

Now that you’ve identified the gaps, it’s time to make some changes. You want to make these changes in your Word document first. When you’re ready to add those changes to your profile, simply copy/paste the new content into the sections of your profile from the content created within the Word document.

Did you find gaps in the information that will be valuable to fill in? Leave your comments below – I’d love to hear from you!


BONUS: [CHECKLIST] 5 Best Practices to Get Started On LinkedIn And Staying Connected


LinkedIn Headline Area Snippet Carla Deter.JPG

Carla Deter is the founder of LinkedIn Profile Service Professional and Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her ‘solutions, not services’ include supporting a full range of professional levels from C-Suite, small business, entrepreneurs, associations, attorneys, realtors, and busy executives with LinkedIn Profile Optimization and Audit Review, Executive Resume Reformation and all areas of Business Content Writing. She is a contributing writer for The Huffington Post as well as various other online media publications. She can be found on LinkedIn and Twitter: @fxvacarlad or easily through Google Search of: Carla Deter

Booking now for a complete LinkedIn Profile Review Audit. Guaranteed completion before the new year.

#LinkedInProfile #LinkedInMakeover #LinkedInAuditReview #entrepreneur #entrepreneurship #socialnetworking #business #smallbusiness #startupbusiness #startup #branding #2017 #businessnetworking #increasingsales


13 LinkedIn Groups Every Entrepreneur Should Belong To

Starting a business is tough business.

I know, trust me I do. It’s so important for entrepreneurs and small business owners to have a group(s) of people to turn to that get the life of entrepreneurship.  It can’t be done alone. Without a network of valuable connections, we are our own resource. That is asking a lot of ourselves. Yes, we are superheroes in our own right – we’re entrepreneurs for goodness sake. We are strong people who have a never-ending drive to persevere during the toughest times – but we still need people. Others who can give feedback, help with finding clients, gaining funding, those who are a bit more skill savvy in a particular area to help get a job done (the list goes on as to why entrepreneurs need the connection(s) of other entrepreneurs.)

How to make that connection:

Below are just a few ways to make that connection. Join LinkedIn groups!  This list is not inclusive [See below this list] but it’s a start.

Dedicated to entrepreneurs and small business owners:

Bright Ideas & Entrepreneurs | Small Business Startup Community: Founded in 2007 and now boasting more than 18,000 members, this group aims to facilitate discussion and idea-sharing among entrepreneurs all over the world.

A Startup Specialists Group – Online Network for Entrepreneurs and Startups: With just under 240,000 members, this group is one of the largest moderated LinkedIn communities for startups, founders, mentors, investors and small business experts.

Entrepreneurs Meet Investors: Whether you’re looking for funding to start a business or grow your existing company, this group could help. It has a network of more than 6,000 entrepreneurs and investors.

Band of Entrepreneurs: This group describes itself as “a nonprofit organization of, by and for entrepreneurs,” and it provides support on topics like legal help, human resources, public relations, technology and more. The group has more than 22,000 members.

Digital Marketing: This group is just a small number short of 1,000,000 members and is dedicated to the digital marketing landscape. It covers topics from mobile marketing and SEO to online PR, email marketing and more — all things that entrepreneurs need to know.

Entrepreneur’s Network: Founded in 2008, this group has more than 29,000 members. It’s dedicated to current and aspiring entrepreneurs looking to network and ask and answer questions.

Executive Suite: This group is all about connecting people at the executive level so they can share advice on leadership, decision-making and more. With over 300,000 members, there are plenty of connections just waiting to be made.

Future Trends: This group describes itself as a place to “connect with fellow trend hunters, corporate visionaries and future thinkers” in industries such as marketing, product development, brand management and more. The group has more than 400,000 members.

On Startups – The Community for Entrepreneurs: This group has almost 600,000 members, making it the largest entrepreneurial startup group on LinkedIn. It is dedicated to discussing marketing, financing, operations, hiring, and all other things small business.

Social Entrepreneur Empowerment Network: This group is dedicated to social entrepreneurs, and “[brings] together some of the world’s most accomplished visionary leaders and conscious business experts,” according to its profile. The group aims to empower social entrepreneurs and has more than 16,000 members.

Social Media Marketing: With nearly 1,500,000 members this is the largest and most active open LinkedIn group dedicated to social media marketing, making it a great resource for entrepreneurs.

Women’s Network of Entrepreneurs: Dedicated to female entrepreneurs and women in business who want to build their networks and share resources, this group was founded in 2008 and has more than 17,000 members.

Leadership Think Tank: A good entrepreneur is also a good leader, and with more than 174,000 members, this group is a place for professionals to learn and discuss leadership concepts and practices.

Told you the list above was non-inclusive. By entering ‘entrepreneur’ into the search bar on LinkedIn and at the time of this article, there are 2,689 groups with term ‘entrepreneur’ showing. Check them out!  They just may be your ticket to the connection(s) to grow your business.  Enjoy the entrepreneurship life!

Please feel free to comment below. Let me know other groups you’re aware of that Entrepreneurs would find useful.  Thanks for stopping by!

Carla is Founder of Socially Your Virtual Assistant/Consultant business located in the Washington, DC area. Her ‘solutions, not services’ include supporting small business owners, entrepreneurs, associations, attorneys, realtors and busy executives. She has 17 years of experience in the executive support role, writing, and communications; resume writing/LinkedIn profile writing, publishing and managing multiple projects. Carla is a LinkedIn Profile Writer, LinkedIn Company Page Writer, Resume Writer and LinkedIn Promotions and Consultant.  She can be found on LinkedIn at: and Twitter: @fxvacarlad as well as contacted at

Happy Sunday by Socially Your Virtual Assistant, Carla

12 Simple Ways To Stay Engaged On LinkedIn

Yes, Sunday is Golden on Social Media & especially LinkedIn!

A day when your potential clients have the time to surf and learn about YOU!  

Here is what to do:

Choose 5 now and see how your overall engagement increases. Let me know in the comments how it goes.

Note: Mix it up daily!

  1. Today, I will like/comment to five (5) of my connections posts
  2. Today, I will share a few posts that I particular like and find of great value
  3. Today, I will look at ‘who you may know’ (LinkedIn suggestions) and request connections
  4. Today, I will enter a couple of my groups and add my insight to a question or article
  5. Today, I will go to my connections tab and wish someone a happy birthday or a congrats on a new position
  6. Today, I will update my status with another’s great content found on LinkedIn or another platform
  7. Today, I will respond to a couple messages (that are not deemed spam) with a thank you or no thank you
  8. Today, I will share a helpful article with your favorite group in LinkedIn
  9. Today, I will purposely seek to give honest, constructive feedback to an opinion I may not necessarily agree with
  10. Today, I will use the endorsements feature to increase my visibility by endorsing others
  11. Today, I will give a recommendation to another I have worked with or who has positively influenced me professionally
  12. Today, I will write an article that does not promote myself – but offers insight as to who I am as a person personally and professionally. Be human!

So, there you have it. Make it a daily endeavor and you will see the difference.


Hi, my name is Carla and welcome! Thanks for taking the time to read my post!

My clients depend on me! They have career goals and families to raise – I understand! Assisting to strategically market their professional brand through resume and LinkedIn profile writing is something I consider a partnership.

I’ve had the opportunity to write, re-write and optimize 100’s of resumes and LinkedIn profiles for all professional levels and industries.

Merck | USAA | Nielsen | Bancorp | United Healtcare | Aflac | Salesforce | EMC | DELL | IBM | Marriott | PJ Changs | Hilton | VMare | Roche | St. Jude | FCC

Healthcare | Technology | Sales | Lawyers/Attorney | Automotive | Human Resources | Manufacturing | C-Suite | Financial Services | Marketing & Communications | Business Intelligence | Real Estate | Pharmaceutical | Oil & Gas | Event Management & Services | College Students | Military
Best Regards,
Carla Deter