Happy Sunday by Socially Your Virtual Assistant, Carla

12 Simple Ways To Stay Engaged On LinkedIn

Yes, Sunday is Golden on Social Media & especially LinkedIn!

A day when your potential clients have the time to surf and learn about YOU!  

Here is what to do:

Choose 5 now and see how your overall engagement increases. Let me know in the comments how it goes.

Note: Mix it up daily!

  1. Today, I will like/comment to five (5) of my connections posts
  2. Today, I will share a few posts that I particular like and find of great value
  3. Today, I will look at ‘who you may know’ (LinkedIn suggestions) and request connections
  4. Today, I will enter a couple of my groups and add my insight to a question or article
  5. Today, I will go to my connections tab and wish someone a happy birthday or a congrats on a new position
  6. Today, I will update my status with another’s great content found on LinkedIn or another platform
  7. Today, I will respond to a couple messages (that are not deemed spam) with a thank you or no thank you
  8. Today, I will share a helpful article with your favorite group in LinkedIn
  9. Today, I will purposely seek to give honest, constructive feedback to an opinion I may not necessarily agree with
  10. Today, I will use the endorsements feature to increase my visibility by endorsing others
  11. Today, I will give a recommendation to another I have worked with or who has positively influenced me professionally
  12. Today, I will write an article that does not promote myself – but offers insight as to who I am as a person personally and professionally. Be human!

So, there you have it. Make it a daily endeavor and you will see the difference.


Hi, my name is Carla and welcome! Thanks for taking the time to read my post!

My clients depend on me! They have career goals and families to raise – I understand! Assisting to strategically market their professional brand through resume and LinkedIn profile writing is something I consider a partnership.

I’ve had the opportunity to write, re-write and optimize 100’s of resumes and LinkedIn profiles for all professional levels and industries.

Merck | USAA | Nielsen | Bancorp | United Healtcare | Aflac | Salesforce | EMC | DELL | IBM | Marriott | PJ Changs | Hilton | VMare | Roche | St. Jude | FCC

Healthcare | Technology | Sales | Lawyers/Attorney | Automotive | Human Resources | Manufacturing | C-Suite | Financial Services | Marketing & Communications | Business Intelligence | Real Estate | Pharmaceutical | Oil & Gas | Event Management & Services | College Students | Military
Best Regards,
Carla Deter

✉ socialinfairfaxva@yahoo.com

Digital Dining: 10 Social Media Platforms Restaurants Are Using To Drive ROI

Why Your Restaurant Business Should Be Using Social Media

Scenario #1 You own a newly formed restaurant in a prime location within your city. The locals are coming in to dine once a week; however, you want to expand your dining cuisine to the numerous conventions, conferences and business trips made to your area. Go social.

Scenario #2 Your current customers rave to you about the excellent service, the deliciously prepared food, and the atmosphere. Ask your customers to write a review (virtually). Have an iPad or laptop handy for instant Yelp reviews.

Scenario #3 Spring has sprung and you recently renovated to include an outdoor dining experience. Announce it.

Scenario #4 You offer specialty dishes that will attract a specific targeted group. Be seen as a restaurant with specialty dishes.

Digital Dining and Your Restaurant Success

“At Digital Dining we love helping Restaurants. We want them to be able to keep up with the latest and greatest best practices to help their businesses grow. Most restaurant owners know they need to be using Social Media but don’t know where to start with all the different websites. We created this infographic to help share some ideas on how some restaurants are using different social media platforms. You’ll see 10 different ways to use social media and what platforms we’ve seen restaurants using.For example, if you’d like to promote and show off your new menu items, you may be used to using Facebook but did you know that  are perfect platforms for this as well? As you take a look at the graphic we hope it may give you some other ideas on things you may be able to try in your restaurant. What are some other ways you use social media to promote your restaurant? What has worked or hasn’t worked for you?”

Making the most of your social media presence

Social media is one of today’s growing platforms where businesses build social relationships with customers, prospects and fans. Facebook, Twitter, Google+ and YouTube are among the most popular social networking platforms that enable you to share the story of your business, coming events and your restaurant’s services including your latest offers. Since these sites have the most number of users, making the most of your presence by posting and sharing your current menu as well as your best-sellers with their millions of users is definitely worth the time and effort.

The best thing about these social media channels is that they always offer innovative ways for businesses to interact and listen to customers’ feedback and concerns. In other words, it is the perfect medium for engaging customers and your online audience. Make sure your website integrates with these social networking platforms.

Did you know there is a Restaurant Social Media Index?

The Restaurant Social Media Index is designed to provide learning that will help restaurants become more robust and effective in their use of social media, digital content and brand development.


Image Courtesy of: digitaldining.com

TIP: Engage current and future customers.

Choose a dish of the day, post pictures of food and events.  You can ask customers to “Name the menu item” that’s posted – if they can identify it, they win the dish. Be sure to ask for a snapshot of your customer and the dish. People connect with people + food. WIN WIN.

What are some other ways you use social media to promote your restaurant? What has worked or hasn’t worked for you?

Carla Deter is the founder of LinkedIn Profile Service Professional and Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her ‘solutions, not services’ include supporting small business owners, entrepreneurs, associations, attorneys, realtors, busy executives with resume and LinkedIn profile writing and event promotions. She is a contributing writer for The Huffington Post.  Carla can be found on LinkedIn and Twitter: @fxvacarlad 


Publishing On LinkedIn

This is not my article but believe if you missed it in the newsfeed – it is definitely worth the time to read!

A few quick takeaways but I suggest you read in its entirety at the link below:

[Exerpted from Glenn Leibowitz]

A few of the lessons learned from publishing more than 100 posts on LinkedIn:

1. Write about what you know best.

One of the biggest challenges I faced when I started to write on LinkedIn was this: What would I write about? So I decided to start with what I knew best: Writing and editing. But while I’ve continued to write more posts on those topics, I’ve also written about many other topics, like personal and professional development, parenting, technology, social media, and marketing. All of which are topics that interest me and that I’m familiar with.

2. Write about what you’re most passionate about.

Beyond just writing posts on topics that fall into your area of expertise, write about topics you’re passionate about. Write about ideas that inspire you, or even about the issues and events in the world that make you angry. Then share what you think. Take a stand.

Some of my most popular posts on LinkedIn have been on topics I felt strongly about. Topics I felt compelled to share my perspective on. When I’m passionate about a topic, the thoughts flow more quickly from my mind to my fingers.

3. Write about trending topics.

While “evergreen” topics work well on LinkedIn, you’ll notice some of the most popular pieces that are promoted by the LinkedIn editors–and the ones that take off and quickly go viral–are the ones that address a trending topic in the news. LinkedIn’s growing team of global editors are on the look-out for such posts, and are more likely to promote them under one or several of the LinkedIn Pulse channels.

4. Become an idea machine.

Writing consistently means you need to have a reservoir of topics you can choose from when you sit down to write. Fearful of forgetting good ideas, I make sure I document them as soon as possible. When an idea comes to mind, I immediately write a headline and maybe a sentence or two about what the post is about using Evernote, the note-taking app. Sometimes, I’ll jot down an outline with a few sub-headlines and fill in the body of the post when I have more time. If I’m feeling particularly inspired, I’ll try to write a rough first draft.

5. Provide information and insights that help your readers.

While no two people among LinkedIn’s more than 440 million members share exactly the same backgrounds or interests, I’ve noticed there are patterns to what they are looking for from the posts they read.

LinkedIn’s readers are looking for information and insights that will help them achieve their personal and professional goals. Information that will help them become better at their jobs, tools that will help them identify and build upon their strengths, and actionable advice that will position them for new career opportunities.

By addressing these needs in your posts, readers are more likely to hit the “Like” button or share them with their network.

6. Share something about yourself.

Yes, readers on LinkedIn want practical, actionable advice that will help them do better at work or live a happier life. But I’ve found that they are looking for something more than that, something less tangible than just tips and strategies that will help them get ahead. They want to connect with people and build relationships. Many readers are also curious about the person behind the post. They want to see if they can relate to the writer in some way.

[Read the full article]

Carla Deter is the founder of LinkedIn Profile Service Professional and Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her ‘solutions, not services’ include supporting small business owners, entrepreneurs, associations, attorneys, realtors, busy executives with resume and LinkedIn profile writing and event promotions. She is a contributing writer for The Huffington Post. Carla can be found on LinkedIn and Twitter: @fxvacarlad


So, You Have the Skills That Pay the Bills, huh?

Is your LinkedIn profile showing the proof?

LinkedIn profiles can be intimidating and time consuming.

Finding time to update or revamp it can be stressful. Knowing which sections matter the most for recruiter, employer and sales lead searches is important.

You want to be found on LinkedIn, right?

Of course you do. Is your contact information visible? Are your social media handles and oh my goodness your company website visible? If you answered no in your head right now – your missing out on opportunities.

How are you using your professional headline?

Depending on your goal your headline can make all the difference in being found and the results of the interest that’s drawn to you. It’s only 120 characters of space. It’s tricky but there are ways to make it your top sales or job search tool.

Oh the summary! Does your summary make people want to continue scrolling down? 

This can be a troublesome area. Don’t be generic here. This space is your time to shine. Think numbers, think accomplishments, think your passion. Remember, you want your viewers to scroll down further and learn more about you – not get stopped at the summary.

Are you skimping on your experience section?

Don’t! And, I mean don’t do it.  Who cares where you work or have worked (I see many profiles displayed with only the company name and maybe the dates). People want to know what you have done where you work – what have you contributed – where have you added value!

So you have the ‘skills that pay the bills’? (Funny, my son came home from school the other day and said this – so funny & clever).

You have a maximum of 50 skills to add to list. Why not use every single one? Come on, I know you know them. It’s just finding the time to hone them.  This section you want to not be too generic. Please don’t choose a skill word such as: sweet, tenacious work ethic, renegade, full of life (it sounds silly). Include everything that you feel confident about on the technical, industry and other professional expertise side.

Where do you show a more personal side of you?

The Additional Information section is your chance. People relate to the personal side of us. There is a fairly good chance you have very similar educational and professional backgrounds of many, many others but what you enjoy outside of work may just pique the interest of a potential employer or client. So, you and your next client or employer both like to carouse indoor flea markets on the weekends or both coach a youth soccer team or simply read every book there is to read about the Civil War. BAM. Your additional information just made a connection. Which can mean $$$ to you.

Not intended to sound snarky:

So, you may think I’ve been a bit hard on profiles I’ve seen recently. No, not at all. I believe in the power of LinkedIn so much I want to help others get off on the right foot and it starts with your profile. It’s your foundation for everything you do across the platform.

Will you be working on your profile this coming weekend? 

Yes, no, maybe.?. It’s a time consumption – no doubt.  I know. I’ve optimized 100’s of profile over the past years and believe me it requires some time management. But, you can do it and if you find you can’t find the time – you know where to find me.

Please comment. I look forward to it. If you don’t agree with me – that’s ok too. Let me know! Share your experiences. GO ►►►►


Thank you so much for reading!

Best Wishes,   Carla       


LinkedIn https://www.linkedin.com/in/carladeter

Twitter @fxvacarlad

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