Do you know the benefits of Online Press Releases?

Online Press Releases for Small Business


Dear Business Owner, Brand, Product Supplier,

Gift description below
Did you know online press releases can be distributed to all major new sites like Yahoo!!News, search engines like Google and Bing, and 30,000 journalists and bloggers. Press Releases are the most popular means of providing publicity online and offline. They have many advantages.  Just a few of those advantages are:

More traffic to your site – The press release that gets published on one of the media outlets will have your website link provided within it.

What better way to get your business name into the minds of your target audience or anyone who happens to  read your press releases. The more a consumer sees your business name being mentioned the more likely they will remember it the next time they, or someone they know, is in need of your products.

Inexpensive way to get publicity – Getting an effective press release written will cost you some money. Some will include the costs of submitting it for you. Carefully crafted press releases are key!

Gain Credibility – The press release can also help to get your business more credibility. Potential consumers will start to see you as an expert in your field and think that you should be the one to go to when they need the products you offer.

Here are some topics that could be turned into news stories for your news release:

Special Discounts/Sales- Fundraising events your business is helping with- Offering Free Items- Any Awards your business has won- Any contests that you’re planning- Starting your business- Getting more products to sell– Or simply to get your brand, company or service out to the masses.

Did I say SEO?  The search of your business is much greater following the release.

Remember, I mentioned above there was a gift at the end?

Okay, here it is: The first five (5) people, brand, business, service or product will receive 30% off my usual service rate to write and launch your press release. I believe you’ll be pleasantly happy with my offer only to the first five (5) of you. So, email me now with a few things: your company website link, your goal(s) of what you would like to see the release do for your business and anything else you would like to share. I will get back with you within 24 hours, we’ll arrange a phone or Skype call and move forward from there.


Socially Your Virtual Assistant, Carla


Contact Socially Your Virtual Assistant , Carla to get started!

LinkedIn  Creepy Yes or No Socially Your Virtual Assistant explains a fact!

LinkedIn – ♫ It’s a small world after all ♫

LinkedIn – It truly is a small world!

I absolutely love LinkedIn; yet, it can be a little ‘creepy’ sometimes.  Recently, I was pursuing my LI connections and realized the large number of ‘shared connections’ I have with others.  These large shared connections span from the DC Metro area to Los Angeles to Hong Kong to Philadelphia.

This made me quite curious and caused me to beg the question: How does this happen?  So many shared connections with individuals from various locations on the planet.

Plain and simple

I understand. I connect with those I have similar business interests, those who could be potential clients,  as well as those in my same industry I connect with who offer me great learning.  I found it is imperative to connect with those in the same or similar industries.  Especially as a start-up – learning from those who have been in the same business for five, ten, fifteen, twenty – plus years offers a mountain of information for our learning curve.

Phone Conversations

I recently had phone conversations with a few LinkedIn connections from the DC Metro area for business collaboration.  While talking on the phone the topic of shared connections on LI came up.  This is what we discovered:

  • We had been connected for over a year and have finally reached out via a phone call
  • Our similar connections live in the same area
  • Our shared connections are in our same industry
  • Our shared connections are a result of us belonging to the same LinkedIn groups
  • Our connection had actually started on Twitter with some of the same professionals
  • We are also connected on Facebook, Pinterest, Google+ and have commented on the same topics
  • Through Tweetchats, Google Hangouts, Online Webinars etc..we have acquired the interest of the same professionals
  • Each time we connected on other platforms we immediately flipped over to LI and continued the connection building

As we think about LinkedIn and the similarities of how we establish connections – the world becomes a very small place.

Following recent client work

Recently, I did some work for a company in xxxxxxx, PA.  After finishing up the project work, I viewed my clients LI profile.  I noticed he and I shared 270 connections.  I thought that was odd at first.  After further inquiring, I discovered he was impressed with my work and believed the connections I had acquired were solid and worthy!  He then began connecting with my connections to build a better presence in the DC Metro area. 

Over a 1,000 of my current LinkedIn connections are from the DC Metro area, respectfully.

Creepy?  You tell me “Yes or No”?  What’s your take and how does it (meaning the LinkedIn insiders) know what it knows? 


Although I was surprised to see a past client and I have so many shared connections (270) it dawned on  me after some further research that over half of our shared connections came from our membership in the same LinkedIn groups.  A quick scan of the groups also revealed that many of my DMV connections are also a member of the same groups as I, respectfully.

An eye-opener?  Not really!  It seems no matter where we go in life (online or offline) the world is a small place when our interests are similar.

Here are a few examples of shared connections I have on LinkedIn:

D.C. Metro Area      Industry         Medical Practice       187 shared connections

Philadelphia Area     Industry      Information Technology and Services     270 shared connections

Detroit Area      Industry     Financial Services       247 shared connections

London    Industry      Pharmaceuticals        274 shared connections

Washington D.C. Metro Area    Industry    Marketing and Advertising    148 shared connections

Do you have a large number of shared connections that you don’t know personally?  Do you believe we should only have connections on LinkedIn that we actually know ‘personally’ or is that just not possible?



Today I Dedicate My Day in D.C. to My Dad Who Walked Every Step To The Top: Washington Monument


The Washington Monument is back in all it’s glory!

Will you be visiting soon?

Last night I decided I waited 2+ years and as a tribute to my Dad (who walked every single step) with his Mom to the very top – I must go there on the day of the re-opening.

This is not only as a tribute to my dear Dad but also a moment in history for my son.  Living a short 20 minutes from a place that other’s travel miles (even across the big pond) to see – I realize how much it is taken for granted by ‘locals.’

Today is a day to remember and take #selfies. :)Washington-20120709-00183

The 10 Largest Groups on LinkedIn

LinkedIn Group Power

At the time of this post, there are 1,955,399 LinkedIn groups. Now, that’s a lot of groups. How do you find the group you are looking for?

Your LinkedIn group strategy is different than another’s and finding the largest groups of a specific type may be your goal.

The targeted searches of groups is strategic and very possible to do. First, know your search criteria. You will get an abundance of groups matching your key words. Most cases searches are listed by the number of members in the group.

Many Advantages to Being A Member of LinkedIn Groups

What groups are you looking for today that will move your business forward. Groups offer a super large reach of people. People you need for your business. The other advantage of being a member of groups is this: You can invite group members to connect! This is without knowing their email address etc. Simply choose I know (we know) each other because we are members in a mutual group. Now, that’s some strategy you can use.

Here is the 10 largest groups on LinkedIn. Sorry, not clickable. Happy group searching.

Top LinkedIn Groups 7...10

Social Media Virtual Assistant, Social Media Consultant, Carla Deter

Have you wondered how a Virtual Assistant can help?



Hi, my name is Carla and welcome! Thanks for taking the time to preview my profile – appreciate it. I am an experienced administrative assistant with a background in communications. I have a firm belief that being proactive and “knowing where to find the answers” is the key to anyone’s success. I thoroughly enjoy research and taking on challenges that require me to work tirelessly to find those answers. No hand holding needed- I have great initiative.

Social Media relationship building to bring customers to your business, product or service takes a great deal of time and detailed strategic work. Do you really have that kind of time? I understand you need to be meeting with clients, managing your staff and/or managing your own work. Tending to the administrative tasks that is involved with managing your online social networks can be daunting – but an important one for your business exposure.

SAVES you money, SAVES you time, SAVES you payroll and insurance costs, SAVES you buying equipment and space. It’s a win-win…$$ saved.

►Social Media
✔Facebook Business Page Starter
✔FB Contest/Giveaway
✔Twitter Starter or clean-up of existing account
✔Pinterest for Business Starter
✔Social Media Content Re-Purposing
✔Google+ Profile and Business Page
✔LinkedIn Targeting | Consultation
✔About Me at Page Set –Up
✔Hootsuite Set-Up- Basic | Advanced | Bulk Set-Up
✔Contacts Export | Import
✔E-marketing set up in MailChimp
..and more

►Social Media Management
✔Monitoring, Posting, Engagement

✔Writing (SEO)

►Online Press Release Writing, Accounts Set-up, Distribution, Monitoring
►Online Event Marketing (Targeted)
►Online Presence Audit

►Administrative Tasks
✔MS Excel
✔Email Monitoring
✔Content Writing
✔Photo Conversions
✔Ultimate Researching
✔List Building
✔Letter Composing
…and more