5 Ways To Stay Out Of LinkedIn Group Posting Jail When Promoting Your Next Event and More

LI JailAre you now or has your LinkedIn account ever been in ‘moderation mode?’ If so, a lesson learned. Yet, one time can be enough to throw your event promotions off schedule.

You, your company/organization has an event coming up and you can’t contain the excitement to start spreading the news. You put in the research, the planning, the time and much brain power it takes to plan an event and you want the world to know. You deserve for the world to know. BUT, LinkedIn wants you to ‘spread the news’ under their terms and rightfully so. Terms being “do it without being spammy or too invasive.” Although it is important to have your intentions in the right place (and I know you do) sharing the news can be done without the restrictive penalties that you could suffer post – posting. With some extra effort and keeping track of where and when you post to LinkedIn groups your true intentions will not be seen as ‘for your own benefit’ and no real value to others. Although your event when reaching the right people IS value and getting the word out early, often and consistently is imperative.

Stay out of LinkedIn Group posting Jail

THE MOST IMPORTANT is #1

#1 Post the event under the PROMOTIONS TAB. If you just drop your news into the discussion thread be prepared for another member of the group to ‘flag’ it and/or the manager of the group to do the same. This is where your posting privileges get SWAM’ed.

Keeping Track

#2 Create a spreadsheet: 2 columns. 1) Name of group 2) This is where you mark an X that you have already posted there. It doesn’t take much time (Hint: alt + tab allows you to flip back and forth between screens). With a fast mark of an X next to the column of the group allows you to reference quickly. Sure, you can go into each group, check your most recent activity and see from there if you’ve posted your event. But, the spreadsheet method (for me that is) is more efficient and a great tracking system. See a simple sample at bottom of post.

Spread The News Over Time

#3 Don’t promote the same event (again, under the promotions tab) to all of your groups on the same day. It’s simply too much for your connections to see coming through your feed in one day. Spread it out. You have your spreadsheet in place. Choose several groups at a time over a course of time leading up to the event.

Vary Site Links

#4 Add image variety: You will notice if you use the same link from the site where the event details are stored the same image appears. When possible, choose difference page links; hence, in most cases a different image with appear with your update.

Don’t Dump and Go

#5 Lastly, enjoy the ability to enter a number of relevant groups and post your event update! However, by all means spend a moment in the group to like an interesting article, a comment and/or share another members update. The group manager will notice if you just pop in, dump your event news and leave.

Just a few ideas that have worked for me when promoting a clients upcoming event. Okay, so now the event is in the eyes of group members. Now what!

Next!

Moving away from blatant posting of the event to adding additional value and benefits related to the event– the benefit of why people should attend the event.

This is where casual, genuine posting can occur within the discussion area of the LinkedIn Groups that relates to your organization, company etc. W/O discussing the event.

General Posting To Bring In Leads

Pull the great content (blog post, recent Ezine, industry stats, guest articles) and link from the site where the event details are hosted. Use this content as the lead to generate traffic to the site; therefore, to the event.

Don’t Be Salesy – Be Genuine

Here’s an example post update that’s genuine but with a twist to bring your event to the eyes of the reader who chooses to click the link:

A colleague wrote a great article published in our most recent Ezine about 3 Ways To Give Your Services For Free Without Jeopardizing Your Bottom Line. Here’s the link and while you’re there you may want to check out other articles from industry experts in our like professions as well. Let me know if you would like to contribute to our next quarterly Ezine. Would love to hear from you!

Hope this article has been helpful when promoting your next event within LinkedIn Groups. This is just the tip of the iceberg but it will spread your event news when correctly targeted groups are chosen.

Need help narrowing down the groups on LinkedIn or promoting your upcoming event? Let me know! There is nearly 2.1M groups on LinkedIn just waiting for members, discussion and great content. Remember, promote early and consistently! Staying on top of mind of your target audience.

Carla Deter is the founder of Socially Your Virtual Assistant/Consultant, located in the Washington, DC area. Her ‘solutions not services’ include supporting small business owners, entrepreneurs, associations, attorneys, realtors, busy executives with events promotions and more. Recently she was quoted by The Consultant Network based in London, England about 10 Ways You Can Get More from Your LinkedIn profile. Carla is a LinkedIn Profile/Resume Writer for DC based company, LinkedIn Profile Services LLC. Carla can be found on LinkedIn and Twitter: @fxvacarlad as well as contacted at carla@sociallyyourvirtualassistant.com.

Groups Promotions Tab
APMP Chesapeake ChapterAPMP Nor’easters x
APMP NY Metro [Subgroup] x
APMP x
APMP – Greater Midwest Chapter (GMC) x
Florida APMP Chapter x
APMP Pacific Northwest Chapter x
Business Development, Proposal Management & Writing x
Bid and Proposal Management Professionals x
Proposal Management Professionals x
Proposal, Capture and Business Development Professionals x
Proposal Writers Group x
Business Development Forums x
Government Market Master x
GovCon Network x
GovLoop x
GovEvents x
NCMA Tysons x

Do you know the benefits of Online Press Releases?

Online Press Releases for Small Business

 

Dear Business Owner, Brand, Product Supplier,

Gift description below
Did you know online press releases can be distributed to all major new sites like Yahoo!!News, search engines like Google and Bing, and 30,000 journalists and bloggers. Press Releases are the most popular means of providing publicity online and offline. They have many advantages.  Just a few of those advantages are:

More traffic to your site – The press release that gets published on one of the media outlets will have your website link provided within it.

What better way to get your business name into the minds of your target audience or anyone who happens to  read your press releases. The more a consumer sees your business name being mentioned the more likely they will remember it the next time they, or someone they know, is in need of your products.

Inexpensive way to get publicity – Getting an effective press release written will cost you some money. Some will include the costs of submitting it for you. Carefully crafted press releases are key!

Gain Credibility – The press release can also help to get your business more credibility. Potential consumers will start to see you as an expert in your field and think that you should be the one to go to when they need the products you offer.

Here are some topics that could be turned into news stories for your news release:

Special Discounts/Sales- Fundraising events your business is helping with- Offering Free Items- Any Awards your business has won- Any contests that you’re planning- Starting your business- Getting more products to sell– Or simply to get your brand, company or service out to the masses.

Did I say SEO?  The search of your business is much greater following the release.

Remember, I mentioned above there was a gift at the end?

Okay, here it is: The first five (5) people, brand, business, service or product will receive 30% off my usual service rate to write and launch your press release. I believe you’ll be pleasantly happy with my offer only to the first five (5) of you. So, email me now with a few things: your company website link, your goal(s) of what you would like to see the release do for your business and anything else you would like to share. I will get back with you within 24 hours, we’ll arrange a phone or Skype call and move forward from there.

 

Sincerely,
Socially Your Virtual Assistant, Carla

Email: Carla@sociallyyourvirtualassistant.com

Contact Socially Your Virtual Assistant , Carla to get started!

LinkedIn  Creepy Yes or No Socially Your Virtual Assistant explains a fact!

LinkedIn – ♫ It’s a small world after all ♫

LinkedIn – It truly is a small world!

I absolutely love LinkedIn; yet, it can be a little ‘creepy’ sometimes.  Recently, I was pursuing my LI connections and realized the large number of ‘shared connections’ I have with others.  These large shared connections span from the DC Metro area to Los Angeles to Hong Kong to Philadelphia.

This made me quite curious and caused me to beg the question: How does this happen?  So many shared connections with individuals from various locations on the planet.

Plain and simple

I understand. I connect with those I have similar business interests, those who could be potential clients,  as well as those in my same industry I connect with who offer me great learning.  I found it is imperative to connect with those in the same or similar industries.  Especially as a start-up – learning from those who have been in the same business for five, ten, fifteen, twenty – plus years offers a mountain of information for our learning curve.

Phone Conversations

I recently had phone conversations with a few LinkedIn connections from the DC Metro area for business collaboration.  While talking on the phone the topic of shared connections on LI came up.  This is what we discovered:

  • We had been connected for over a year and have finally reached out via a phone call
  • Our similar connections live in the same area
  • Our shared connections are in our same industry
  • Our shared connections are a result of us belonging to the same LinkedIn groups
  • Our connection had actually started on Twitter with some of the same professionals
  • We are also connected on Facebook, Pinterest, Google+ and have commented on the same topics
  • Through Tweetchats, Google Hangouts, Online Webinars etc..we have acquired the interest of the same professionals
  • Each time we connected on other platforms we immediately flipped over to LI and continued the connection building

As we think about LinkedIn and the similarities of how we establish connections – the world becomes a very small place.

Following recent client work

Recently, I did some work for a company in xxxxxxx, PA.  After finishing up the project work, I viewed my clients LI profile.  I noticed he and I shared 270 connections.  I thought that was odd at first.  After further inquiring, I discovered he was impressed with my work and believed the connections I had acquired were solid and worthy!  He then began connecting with my connections to build a better presence in the DC Metro area. 

Over a 1,000 of my current LinkedIn connections are from the DC Metro area, respectfully.

Creepy?  You tell me “Yes or No”?  What’s your take and how does it (meaning the LinkedIn insiders) know what it knows? 

TAKE-A-WAY

Although I was surprised to see a past client and I have so many shared connections (270) it dawned on  me after some further research that over half of our shared connections came from our membership in the same LinkedIn groups.  A quick scan of the groups also revealed that many of my DMV connections are also a member of the same groups as I, respectfully.

An eye-opener?  Not really!  It seems no matter where we go in life (online or offline) the world is a small place when our interests are similar.

Here are a few examples of shared connections I have on LinkedIn:

D.C. Metro Area      Industry         Medical Practice       187 shared connections

Philadelphia Area     Industry      Information Technology and Services     270 shared connections

Detroit Area      Industry     Financial Services       247 shared connections

London    Industry      Pharmaceuticals        274 shared connections

Washington D.C. Metro Area    Industry    Marketing and Advertising    148 shared connections

Do you have a large number of shared connections that you don’t know personally?  Do you believe we should only have connections on LinkedIn that we actually know ‘personally’ or is that just not possible?

 

 

Today I Dedicate My Day in D.C. to My Dad Who Walked Every Step To The Top: Washington Monument

 

The Washington Monument is back in all it’s glory!

Will you be visiting soon?

Last night I decided I waited 2+ years and as a tribute to my Dad (who walked every single step) with his Mom to the very top – I must go there on the day of the re-opening.

This is not only as a tribute to my dear Dad but also a moment in history for my son.  Living a short 20 minutes from a place that other’s travel miles (even across the big pond) to see – I realize how much it is taken for granted by ‘locals.’

Today is a day to remember and take #selfies. :)Washington-20120709-00183

The 10 Largest Groups on LinkedIn

LinkedIn Group Power

At the time of this post, there are 1,955,399 LinkedIn groups. Now, that’s a lot of groups. How do you find the group you are looking for?

Your LinkedIn group strategy is different than another’s and finding the largest groups of a specific type may be your goal.

The targeted searches of groups is strategic and very possible to do. First, know your search criteria. You will get an abundance of groups matching your key words. Most cases searches are listed by the number of members in the group.

Many Advantages to Being A Member of LinkedIn Groups

What groups are you looking for today that will move your business forward. Groups offer a super large reach of people. People you need for your business. The other advantage of being a member of groups is this: You can invite group members to connect! This is without knowing their email address etc. Simply choose I know (we know) each other because we are members in a mutual group. Now, that’s some strategy you can use.

Here is the 10 largest groups on LinkedIn. Sorry, not clickable. Happy group searching.

Top LinkedIn Groups 7...10